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MAM Software Partners with Clutch to help Customers Drive Loyalty

More than three out of four mechanics estimate that vehicle owners spend an extra $100 per visit to fix problems caused by delayed maintenance. Now, auto service centers have better tools to identify, understand, and connect with those customers.

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Marketers Gain Reprieve in Privacy Rule Repeal

In late March, Congress overruled a Federal Communications Commission proposal that would have restricted internet service providers (ISPs) from collecting and selling data gleaned from consumers’ online browsing histories without their consent; in early April, President Donald Trump signed off on the bill.

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Clutch Essential SuiteApp Acheives 'Built for NetSuite' Status

Introducing Clutch Essential, an integrated gift and loyalty solution with enterprise-class features at a mid-market price.

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Moving Ahead With Mobile

As mobie increasingly takes the share from online desktop sales, our VP of Marketing, Kate Atty, weighs in on how retailers can use mobile to drive customer loyalty and experience.

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How and Why Companies Are Incorporating the Power of IBM Watson

Our Chief Strategy Officer, Andy O'Dell, explains how technologies like Clutch | With Watson can help marketers better understand and engage their customers.

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Here's How Chipotle Can Make a Comeback

What happens when a company endures events that run counter to the central promise of its brand? Examining Chipotle's Chiptopia, and how smart loyalty programs can get brands back on track when things go awry.

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Under the Hood: A Look at Meineke's New Loyalty Program

When Meineke learned that 68% of its existing customers returned only once per year, the auto care provider knew it had an opportunity to draw them back more often. The firm seized it. This spring it embarked on a massive overhaul of its loyalty program, investing a significant portion of its $5 million CRM budget in a Point of Sale system upgrade, data integration and franchisee and staff education. 

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50 on Fire in Philly: Fastest Growing Companies

Clutch ranked 5th among Philadelphia's Fastest-growing public and private companies in the region! Businesses were ranked by their 2 year average revenue growth rate. Check out the full list of Phillys rising stars.

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What's Next for Social Commerce

Experts explain what retailers have gotten right (and wrong) in utilizing social commerce and what the future of this fast-evolving technology looks like.

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Freqent-flier programs could face tighter regulation - if customers speak up

Collecting points is one of the great American pastimes. An estimated 630 million members are enrolled in various airline loyalty programs worldwide, with more than 300 million members in the United States. But many of the miles never are redeemed.

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How Smart Data Can Smash Stereotypes and Improve Customer Understanding

Every day and in nearly every retail business across the country, marketers make assumptions about who their customers are. While stereotypes are quite often wrong, data driven generalizations are what helped Harley Davidson's build profiles hat illuminated new customer segments, allowing them to target women, weekend warriors as well as the traditional leather-clad biker that most people think about when they think of “hogs.”

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Yes We Scan

The primary way most Americans are currently experiencing the great fintech boom isn’t through Apple or Android Pay at all, but through proprietary payment apps from chains such as Target, Walmart and Starbucks. But according to Andy O'Dell at Clutch, these apps "have nothing to do with actual payments...the future of these programs is in the data they generate"

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Meineke & Clutch CX Award Finalists

Meineke was recognized as a CX Award finalist at Loyalty 360's Engagement Expo for its advanced loyalty and marketing program, which is powered by Clutch. Other finalists included Allstate Insurance, Sonic Drive-In, and AT&T.

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How disparate data can boost QSR franchise profits

McDonald's recent surge in sales from their new all-day breakfast menu confirms the need for franchises to capture, segment, and react to customer insights. Tyler Walton outlines a way for franchise systems to implement this data-driven strategy.

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Cool offices: Clutch

When it comes to attracting talent — particularly young professionals — location is everything these days. And Clutch Holdings knew exactly how to leverage the old to lure in the new.

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Designing a Customer Strategy Focused on Genuine Loyalty

Many retailers fail to generate customer loyalty by blindliy focusing on discounts and promotions in exchange for short-term gains. As seen here, genuine loyalty can only be obtained once the focal point becomes sending personalized, timely messages to a brand's most valuable customers.

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You'll Soon Have to Start Paying Up to Avoid the Middle Seat

Remember the days when a meal was included on your flight? Now you may not even be able to avoid the middle seat without being nickle and dimed. Experts expore the effect of this strategy on customer experience and loyalty.

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Let Them Eat (Coffee) Cake

Frequent, low-spend customers were upset after Starbucks changed their loyalty program and made it harder for them to receive rewards. Yet the program better aligned with business goals and recognized the brand's most valuable customers as we found out in this analysis.

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Five Steps to Develop a Data-Driven Customer Strategy

Consumers expect personalization from brands, but a huge barrier exists as many brands have disparate systems and customer channels. Check out the five steps on delivering the communications that customers demand.

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Clutch CEO Discusses Philly's Tech Future

On a panel with four other tech executives, our CEO discusses how it's important to establsh a culture and mission from day one.

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